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Show Ultimate' Reached After Years of Effort : I l l fcf -. - " I . I I 1 '(.' J , - ' I . tjLy-vVr... Neisen R. Bank, Rotary president, and Chamber of Commerce member. Clair i King, publisher of South East Independent, look thru a copy of the first issue of the paper printed in . the shop, two years ago, when the plant was moved to the center of Sugar House. (Picture cn front page, shows big presses-being moved into building. - 7 Months of intensive and cooperative cooper-ative planning by Sugar House, Highland Strip, Holladay and East Side merchants and community-minded community-minded residents have resulted this week in an un-precendented move by the SOUTH EAST INDEPENDENT IN-DEPENDENT husband and wife publishing team, Clair and Emma King. Sparked by Sugar House Chamber Cham-ber of Commerce president, Paul Pehrson, and supported by members mem-bers of the chamber and businessmen business-men in the area, this newspaper has jumped from a Sugar House weekly to a 16-page publication with an East Side area circulation of TWENTY - FIVE THOUSAND HOMES! "We've been planning this moment mom-ent for years," publisher Clair King said, "but we've never seemed to have been able to reach our goal before. But -now that we're backed by East Side businessmen, you're really going to see something in the way of a GOOD weekly newspaper." Sugar House chamber president Pehrson stated: "We merchants are doing everything we can to make it easier for East Side residents resi-dents to shop closer to home. We have beautified our shopping area; we've (at great expense) installed acres and acres of parking areas; we've succeeded in promoting wider wi-der road construction to facilitate a fast flow of traffic, and we think we offer the greatest selection selec-tion of merchandise at the lowest prices of any trading area in the Intermountain West. Now we're supporting this newspaper so it can go into the homes of many who have never received it before. We hope that it's local news coverage and support in community affairs will be enjoyed by all who receive it." Editor Emma King had this to say: "Someone once wrote: .'News papers are just like people. They live in a community, take part in its home and business life,' and grow and mature. "Born of man's mind, the newspaper news-paper reflects his wants, shows his weaknesses, and gives him comfort and knowledge. Like a living liv-ing thing, it advises him, chides him, stirs him to action, builds his knowledge and fills his loneliness loneli-ness with rich and silent companionship.' compan-ionship.' "The SOUTH EAST INDEPENDENT INDEPEN-DENT was conceived in man's mind and it has grown steadily with Sugar House and the people of Southeast Salt Lake City. "Now, like a maturing adult, the INDEPENDENT is changing once again to keep pace," editor King said. Both Kings added: "For many years, Sugar House, Highland Drive and East Side businessmen have supported their "Sugar House newspaper" because they felt that a small, local paper, taking an active ac-tive part in community life and projects was beneficial to the community com-munity in general, and residents in particular. "This newspaper, published by (Continued on Page 15) (Continued from front page) 'ULTIMATE' reached' sa long list of owners under Sugai House News Bulletin - The News Bulletin have come and gone stumbled, stalled and fallen, but somehow have risen their editorial editor-ial heads and received the 'Strength to continue, and grew tc I cover the area as the South Eas: Independent. "That 'somehow' has been the support of these businessmen. "Today, Sugar House and East Side businessmen are providing more services, installing more conveniences con-veniences and offering better merchandise mer-chandise buys in the hopes of sol icitating your patronage. "As this area's voice, we urge you to be a part of a 'somehow' too. "Patronize your local businessman business-man who has gone to great lengths and has invested heavily financially finan-cially in beautiful stores, stocks and many conveniences in order to please you, THE BUYER. "Many of you will receive this newspaper for a period of time at no cost to you, but rather, through the support of these merchants "As we bend our efforts towards improving the SOUTH EAST INDEPENDENT IN-DEPENDENT so you will enjoy it in your home, we urge you tc show your appreciation by patronizing patron-izing the businessmen who make it possible to bring it to you. "They're behind you . . . won't you get behind them . . . ?" |