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Show I! RETAIL STORE SERVICE Quality, service and price-comparisons are perhaps the ; most important to you. Thus far, in our educational series ; against the out-of-town concern selling by agents or from ;. , hotel rooms, we have called attention to the seriously harmful c I)' effect upon the city as well as upon the peniinnent merchant. c Prudent shoppers expect ser-ice, quality and price from a the rctaib-. If anything is wrong with the goods you buy, the complaint immediately goes to the retailer. If, for any j ! reason, the service is slow, you blame tho retailer, not the ! j clerk! All this is part of retail store service not only tho ! I'! selling of the merchandise, but the ultimate satisfaction of the ! I'; customer. The permanent nun'cimnt depends absolutely upon ! your patronage. He goes to almost any reasonable limits to ' rectify ;t mistake or to make any reasonable adjustment. Your ; welfare is his wolfare. C; Do you happen to know. for example, that only a very ; few out-of- town concerns posing as manufacturers actually do ; ; manufacture the product they sell through agents? Further- (v more, that the entire output of manufacturing plants making ' ; cheaper and inferior merchandise is bought by these concerns: ' to be sold 'to the public by agents exclusively? The names of ' these factories never appear on the merchandise, however. ' ; You are led to believe that you are buying direct from the '' '' producer, which, too often, is not true. ; l'or your own protection, compare any merchandise sold '; .; by out-of-town concerns with what you can buy from the per- ! manent merchant, as to quality, service and price. ! ! A DAILY IIORUOU 'I; Quite frequently women return to local stores ! goods they bought at the dbor, had shipped in par- ' eel post, and expect the store manager to make an ' exchange or refund! The label is gone, but the merchant knows his merchandise. THE LIONS CLUB of Mt. Pleasant . j NOTE This is the fifth of a series of advertise- meuts in which will be given the whole problem of the itinerant merchant and his effects on North 1 !; Sanpete, |