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Show The Puzzle Lillian Brathwaite Hill, the advertising adver-tising expert, said at a banquet of advertisement writers In Lansing: "Write plain and simple ads that a child could understand. Lots of good buyers, you know, haveu't much more understanding than children. "At a dinner party once I said to my hostess as I passed her the mustard mus-tard : " 'These mustard people tell us rather rath-er cleverly In their ads that they make their money not from what we eat but from what we leave on our plates.' " 'Yes, I know," said my hostess, 'but what puzzles me is, how the deuce do they collect it?'" |