OCR Text |
Show THE TOWN DOCTOR 1 (The Doctor of Towns) t i ays JIOIV VOt lt 'KMV.V LOOKS IS IMl'OUTAM What Is there that some communities communi-ties have tliaL others lack, which makes tlie difference between compliments com-pliments and criticisms "that some-tiling" some-tiling" that invites you or repels and oppresses you that difference which no distinguishes from the ordinary? It Is largely a matter of that which, for want of a bettor name, has been termed by the advertising profession us "atmosphere." Lack of "atmosphere" in a town is that which' is responsible for motorists motor-ists going through your town without dooing it, or remembering it. How often havo you heard the remaik, referring re-ferring to business houses, places of amusement and even homes "It doesn't appeal to me, there's no atmosphere"? at-mosphere"? How your town looks IS important, for whilo people weigh values, they constantly compare towus. There are thousands who would go out of their way to patronize your town if the surroundings were such that created "atmosphere." "Atmosphere" attracts, induces, tempts, allures, fascinates and impresses im-presses it sells your town; while the absence of it in any community creates a pall and silence that shouts to the world, including Its own inhabitants, in-habitants, "This place lacks what you are looking for." In every section of this great land of ours, cities, towns and villages have, to a greatc or less degree, thought of, talked about, and in many cases, started a Clean-up Campaign. To what extent it has been carried out depends upon the -ide-awakeful-ness of the people. There is something about the first few days of every spring that gives us mortals an urge to shed ourselves of drab surroundings to sort of "brighten the corner where we are," so to speak. Full of pep, enthusiasm and with fine ideas of doing big things, we materially add to the joy of the paint store man, and seed merchant mer-chant and the seller of garden and yard tools, and it is fine for everybody. every-body. But ,our hands are soft, our backs are weak, and our will not too strong, and altogether too soon the glamor and incentive of the first day become the fever of the weeks and the job is left half done. Verily, in a few short weeks many now tidy and much' boasted of gardens gar-dens will bo but weed patches, unattended unat-tended and forlorn. Likewise, many a Clean-up Week, widely heralded, urged and exploited by a loyal press, will pass with the May flowers unless un-less you and your neighbors and all of heir neighbors' neighbors recogn-ze recogn-ze Lhe real value and keep at it until it is done and well. Do not have a Ciean-up Week make it the year 'round, for your customers, cus-tomers, from whence they may come, are becoming more critical they demand de-mand 'atmosphere," and there can be none without cleanliness all o the time. Copyright, 1929, A. D. Stone. Reproduction Re-production prohibited in whole or in part. i This Town Doctor-Article is published pub-lished by this paper in cooperation with the local Lions Club. |