OCR Text |
Show Best Salesman i Retailers "can't get along" without with-out newspaper advertising "and they'd better not try." Those words didn't emulate from an advertising solicitor, but from a retailer, J. C. Penney, chairman of the board of the company that bears his name, and a man who knows how to sell merchandise. ' "We can't do business without newspaper advertising," said Mr. Penney. "The newspapers are our market place where we come to cry our wares." In thousands of communities the local newspapers reach millions mill-ions of readers regularly with a visual record of news and advertising adver-tising that is not matched by any other means of communication. |