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Show changed methods of merchandising, advertising has become the nccessury part of every commercial success. It is not even possible nowadays to sell mouse traps or breakfast foods or ladles coals without advertising. From the simplest purchase of n package of gu into the luxurious automobile, au-tomobile, good will has been built up by advertising. The American buying public has come to look to the advertisements and to depend on them for Its Information Infor-mation and enlightenment. You've Heard The Story Of the fellow who thought that if he made a better mouse trap than anyone any-one else, the world would make a beaten path to his door. He went broke because the world forgot where his factory was and forgot for-got how good his mouse trap was. In these modern times with the |