San Juan Record | 1931-06-18 | Page 4 | Retail Trade's Showing

RETAIL TRADES SHOWING one of the surprising results of the recent business de is is the way the trade of many big retail concerns has held up showing much less recession than the general falling run of business some concerns have done a aj heavier business than in any previous year there is just one explanation of this remarkable phenomenon no menon and that is that concerns of this type have usually done a very large amount of advertising the they V have fought the lack of confidence with the message of publicity they haye have shown people by quotations oi of prices that iner merchandise chandise can be had at very low rates now they are amply rewarded for their enterprise and faith if all retail concerns had done that the business depression would have been much less severe