Show why advertised stores succeed reason no 1 when a man gets out after aate r trade he gives the impression that lie he has initiative and enterprise he is evidently y not satisfied to do business in the old rut the same as lie he or his father or the merchant across the way did last year so the man who advertises shows that he is looking for new customers new trade new friends the public take very kindly to that type of man they believe that spirit will be to their advantage the they y feel that the man who shows a go ahead spirit in his selling will show it in his buying too they feel that the sanie initiative will lead him to take extra effort to get values at the lowest possible prices and to give his customers the advantage they feel that the man whose initiative is proved by his advertising will show that enterprise by offering hig goods at specially good values that is why newspaper advertising finds immediate response in an increased stream of customer sto an advertised store |