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Show of the . jj) COMPLETE LINE OF Boys' and Girls' Clothing k W Next Door to Labrum's Shoe Shop () MRS. SHIRLEY MURDOCK. Prop. A:rerthernent 0CT From where I sit ... it Joe Marsh. -fee JIQL- One Great American Trail I always think it does a news- sylvania farmer for the habits of paper editor good to get out from his city cousin ; the tolerance of behind his desk and see how folks folks who vote one way towards in other parts of America look, and those who vote another ; the toler- think, and act. ance of those who prefer spring And that's what I've been doing water towards those who enjoy a these past weeks, touring the moderate beverage like beer. . country from Michigan to Texas, From where I sit, it's "that great .California to Maine. It's a mighty American trait of tolerance re-encouraging re-encouraging experience. Not only spect for individual tastes and because of the different points of liberties that makes this country view you run into but because strong. Let's never lose it! of the tolerance which reconciles those different points of view. ' (1, I mean the tolerance of a Penn- C Copyright, 1948, United Slates Brcivcrs foundation ,,,,.,111 Ml. ,,,,, urmwj-u , ,-, "-. 1 i- r.-!Vim -""nflm.PJMJ-f 2G,eo, Hew Engine, A A ' XmWk Choose either the V-8 or Sf. tffitx -r'rv- TJ fa-afe Whiio ildowall lira ovaitablc of extra coif. America sa"TIERRIFfCr 1 up front. At the rear, new x " - , "V - ' ' 3 ff--'M. Vu i extra-long "Para-Flex" fflWSiPYri? I A lirHfj ': iMi Jm The j FORD isThe CbroF the Year! Sofa-Wide Seat. - ' MrfelHrffil You ride relaxed, of eaie, on Matt . Y7T V' " ZlLjlillj l ' 11 1 1 ' II 55f l7ufe'TJl!dl2a X 57bchet wide In front, 60 In tw No car weVe ever sold has bad a reception like the . . . Ford Forty Niner. No car ha ever received such whole- COAlC IN TODAY , hearted praise. And no wonder! Inside and out it's new w-riijwW AiiAfCfo in every way ; ; ; and you helped design it! In letters, oc THc FUKJj FfrVc surveys, personal interviews, you told Ford what you lAyo I2DF fttAf rZ'C wanted. See ?'The Car of the Year" at our showrooms. Ml YUUhi MJKU LALK J Cmma In lAcm. You'll ba but as Axcllad at we arel ( LAonur.i - ADAESIHOTOR 00. " ROOSEVELT, UTAH T ... ' PHONE 32 PIEDMONT DAIRY PRODUCTS Grade-A Pasteurized Uilk . Delivered -Daily contact Dava Rasmussen Roosevelt ; Phone 138-R Et All ai&cjj j (Set It EmE i CRANKCASE SERVICE : . . ' . Quicker Starling I TAS.SSIG?4, DIFFERENTIA! C; ... Easier Shifting 1 ,M- J . i CHASSIS L'USSrSHCATION ; ' ' Less Wear and Tear on You and Your Cai ! I SFA3!& PLUG SERVICE j v ... Easier Starling 8 K " i CLEANED SERVICE $ ... Smoother Performance ; COOLING SYSTEM SERVICE 1 ... Prevent Heating WHEEL BEARING SERVICE I : ... Prevent Bearing Failure 3 KILLIAN'Sj SHELL SERVICE ! V ;j Roosevelt, Utah phoM gl j --.vjto How Am Advertised Article:' Sold 15 to 1 Over Am "Uekmowm" Lit Brothers, Philadelphia department store, recently conducted a test to dotcnriisie the selling i power of advertising. Simmons mattresses, a branded, advertised product, sold 15 to 1 over identical mattresses bearing a fictitious brand Eabel which was un- known to the public. The store then lowered the price S5 on the mattress with the fictitious SafceS. Simmons mattresses matt-resses still outsold the "unknown" mattress by 8tol. Later a S10 differentia! was imposed. Simmons Sim-mons mattresses still outsold the "unknown" by 14 to 13. 'i MR. MERCHANT . . ASK YOURSELF THIS QUESTION "Can I afford to operate a business which is 'unknown' and which selSs 'unknown' products? Maybe your products are just as good; maybe j your otore Is just as good or even better than others. But the Philadelphia department store found that customers don't spend their time in finding out obcqt your store and your products. The product which tells 'em is the one that sello 'om. And the store whose name is a house' 1 hold word, made so by constant, consistent and v honoot advertising is the one in "preferred posi- p tlon" by a score of 15 to 1. Yes, good and honest advertising doesn't cost. It PAYS! ootevdt Standard f |