Show New Ford Trucks Go On Display At L L Friday Ford's new 1957 truck originally not scheduled for production until will be introduced by Ford dealers February Offering nearly different the Ford line represents the biggest change in the history of the and cost to design and put into have made this great change in our truck line because we believe truck users are on the threshold of vast improvements in delivering goods to the American said S. Ford Motor Company vice president and Ford Division general Ford's largest selling the has been changed to make it the best most beautiful pickup in the The a brand new idea in light-weight has cab contours carried through to the rear of the truck The full-width sheet metal outside the pickup bed is a welded part of the and is standard providing not noly strength but a body over five feet wide inside The new pickup is rated at a of pounds and its load space lias a capacity of 56 05 cubic a marked increase over previous Ford models The most original design in many years in the trucking industry is Ford's an entirely new idea in The Ranchero has the driving comfort and styling of a passenger car with the working ability of a pickup Built on a wheelbase and with a capacity of cubic this practical vehicle has a double steel floor for added ruggedness The driver compartment and controls arc the same as those of a passenger The Ranchero is ideal for those who require a vehicle for both work and social Although it has all the driving ease of a passenger the Ranchero can carry a payload of which is more than most pickups are required to handle during normal working The new trucks can be seen on display at the L. L. Motor in Roosevelt beginning February |