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Show Solves Sales Problem Local merchants, facing the same problem, might possibly reap the same results accomplished by John S. Burke, head of a large department de-partment store in New York. Mr. Burk's firm had larger business bus-iness in November and December than In the same months a year ano. Why? He attributes It lamely to "aggressive newspaper advertising." This interesU news-lker news-lker men, but it should Interest merchants. More important testimony from Mr. Eurke includes his decision to save money on costly circulars, and other store literature distributed distribu-ted through the mails, and add the amount savjd, hundreds of thousands thous-ands a year, to productive advertising." |