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Show Your Home Town Newspaper Appears In New Type Dress ! With today's edition The Pyramid has changed the type in which the body j of the paper is printed and has achieved thereby a distinct gain in legibility and clearness. In making this change The Pyramid is in line with newspapers all over the country. j For the purposes of comparison, the two columns below 'are presented, one j in the old type and the other in the new: I OLD ! The two parallel cokmins .illus-rate .illus-rate graphically the improvement . ina.-'i! by The Pjramid in changing Is "type dress." I ! The wording of the two columns is' (h ill ical. I ' '1 he column at the left is printed in Ihe old type which The Pyramid lias employed for many years, and I which it now has discarded. 1 The column at the right is printed ' u oun- lie-iv seven-point Linotype I loire type. Compare the two columns. Note , how much more readable the type in '-.he right hand column is than that .in the left hand column. Observe also, that this gain-in legibility .has been achieved without sacrifice of space. j NEW These two parallel columns illustrate illus-trate graphically the improvement nade by The Pyramid in changing I its "type dress." I The wording of the two columns is i identical. The column at the left is printed in the old type which The Pyramid has employed for many years, and whit h it now has discarded. The column at the right is printe-'J in our new seven-point Linotype fonic type. Compare the two columns. No-.e how much more readable the type in the right hand column is than that in the left hnd column. Observe, also, that this gain in legibility has been achieved without sacrifice of space. The Pyramid is the first Weekly papet in the central part of Utah to adopt the new Linotype Ionic type, which is regarded as the most modern and scientific type ever designed for newspaper use. Refer to the parallel columns above. You will see that the letters of the old type, on the left, have many thin light lines, while the letters of the new-Ionic new-Ionic type, on the right, are so formed that .all of their lines are of approximately approxi-mately equal width and visibility. You will find it possible to read the new type at a considerably greater distance than the old. ' As to the legibility of the new Ionic type, the following opinion given hy Dr. Joseph H. Salov, former president of the New Jersey Optometric association, to the Newark Evening News, which recently adopted Ionic typ? of a smaller size than that purchased by The Pyramid, is most interesting: j "It is the accumlated unnecessary strain on the eyes, due to the extremely .small and poor type used in. many newspapers, that hastens the day when 'artificial aid to sight must b9 sought. 1 "The new style type is of a style and character that immediately makes : itself felt, and is far more readable and comfortable than the former style. , I am sure that there are many thousands of readers who, possibly unknowingly, feel the added comfort," |