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Show This Week by Arthur Brisbane India Visits London Advertising Rules Captain Hawks V'ou Shall Not Sell fiepiceentatives cf the 300.000,000 that live in India, met recently m London at a round table comerence with the powers of the British Empire. Em-pire. India demanded "dominion stat-.!-." the same right of self government govern-ment as is possessed by Canaii i, Australia and other partners in the British Empire. The two British speeches, one fiom the throne and one by Ramsey Ram-sey MacDonald, presiding at the round tabie, carefuny avoided mention men-tion of dominion status. The King saia: "It gives me much pleasure to welcome the governors of my empire." em-pire." But he said nothing definite. Everybody in England knows sell government for India is out of the question, with 60,000,000 Mohammedans Moham-medans ready to dominate 240,000,-000 240,000,-000 Hindus. But no one dares tell the truth to India, or discourage .he national feeling which is a people's only salvation. The business world, including all publishers, will appreciate President Pres-ident Hoover s sound advice to advertisers. ad-vertisers. Those with long experience in advertising ad-vertising know that its evils correct themselves. Advertising not founded found-ed on truth and value, will not last. A good name, with advertisers as with women, is the most valuable of all assets. The General Motors factory and machinery are worth presumably two hundred million dollars. The name of General Motors products is worth more than two thousand million dollars. A good advertisement must do rive things and do them all. . If it fails in one it fails in all. It must make people see it, read it, understand under-stand it, believe it, want it. Captain Hawks continues to make other distinguished flyers look like estimable "has beens." He flew from Havana to New York i n 8 hours 44 minutes, averaging 190 miles an hour, doing 600 miles at 210 miles an hour, not using top :jpeed at any time. Hawks came bringing letters from Ricardo R. Lancis, brilliant editor of the Havana El I.-jndo and wearing wear-ing a rubber lile preserver jacket given to him by our ambassador, Harry F. Guggenheim. It's a jacket that every flyer over water should wear, easily inflated on the way down, by parachute or otherwise. other-wise. The government has said that California grape growers may legally leg-ally sell the juice of grapes, concentrated con-centrated or otherwise, provided they sell it before alcohol develops. The grape growers are not held responsible for the la.vs of nature, which seems to have no sympathy with prohibition and turn inno-ccri inno-ccri jrape jiuce into wine, as tha wai-cr was turned at the marriage! feast of old. Sr.t what suits national gov- j eminent, according to news lromi California and Chicago, does not sui' the distinguished gangsters that enjoy a monopoly of bootleg, whiskey and beer selling in Chicago. Chica-go. Manufactareis of grape juice expected ex-pected to sell great quantities in Chicago, the buyers to wait for na- j tuie to take her course and change i the juice into wine. But that cut down the demand for "needled" beer and "bathtub" whiskey and gin. Californa's man- ufacturers of grape juice are told in plain simple English by the head gangster: "if you try to sell any of that siuff in Chicago, somebody is going! to be killed." j When news came that good Queen Mary, who wears old fashioned hats and skirts down to her shoe tops, I smokes cigarets occasionally, virtu- ; ous American women sent her an 1 urgent letter of protest, asking her : please to stop it. ! They probably had no idea liow ; iittle real run there Is for a well be- I haved Queeri. Lcs Angeies reports a plot to kidnap kid-nap Hari-y Chandler, publisher oi The Los Angeles Times, the kidnappers kid-nappers to hold him for ransom. Several men have been arrested. The would-be kidnappers made a foolish mistake in the selection or a victim. Such a kidnapping would mean a permanent hunt for tire criminals by newspapermen that understand their business and would mean ultimate detection. The British are interested in the amcunt cf money this country spends for drink and think it may have something to do with our prosperity pros-perity slump. I Prohibition officers believe that I the United States is now spending 32,318,000,000 a year for drink, where as in 1913 the country spent only $1,817,000,000. j Thai is an increase of $1,000,000,-000 $1,000,000,-000 a year under prohibition. And worse than this spending of money, is the fact that the $2,-848.000 $2,-848.000 000 is spent for poisonous whi key, and tin money goes to build up a gigantic crime organization. |