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Show BE DELIBERATE IN CliOOSIHG DEALER Beware of Salesman Who Is Willing to Make Eis Allowance on Old Car. (Py ERW1N ORErcrt. Prsl3nt C-rer College of Automotive Knslneerinx ) Every dealer promises satisfactory service free service for the first few j months or the first year with certain restrictions, but fully satisfactory serv- h-e always. He will tell you that his j particular brand of service is at least 1 e.pial, and usually he will say It Is superior, to that of his competitors. It J Is as much of his selling talk as stating stat-ing that he has the best car for the i money. So beware! Do not accept I these statements hut investigate by ! talking; to present owners. A glance , through the shop will often prove ' v hi ther what he says Is likely to be j true or not. and additional Informa-j Informa-j tlon along this line may be obtained ; fr. m owners. This precaution will 1 often prevent a rude awakening, j Indications of Stability. ' The slop Is not the only angle, how-t how-t ever, from which to Judge the dealer. I The condition of Ills showroom, v.heth-i v.heth-i cr it Is neat and clean, whether his j cars are shining or not. the personnel ' nf his employees and the general at-! at-! rnosphere are Important Indications. Perfection 111 these little details shows . bushiest ability: shows that he is up-I up-I foohfe. and consispiently will Ltive you the sort of treatment you expect. The financial status of the business Is also Important. If It Is a thrhing. 1 iloiiiiYiIng coing concern It Is safe to assume that parts and repairs may l.e obtained for years to come. A healthy business usually has a gooil shop; the ' shop is the heart of the business. If money Is lacking the shop Is the llrst to feel the pinch, because It rarely makes a j.rof.t iinhow. It Is merely a means to further sales. Allowance on Old Czr. r.ee.are of the dealer who is willing to make a big allowance on ..iir old car. If he gives you more than the car Is wor h he Is really selling the new i car at a d'scouiit. It has been proved time and time again that It is Inioos-slble Inioos-slble for a car to be sold at less than list price and for Ihe dealer still to make any money. If he sells the cur at a discount there is a false value i somewhere. A car sold for less than list price is rarely a bargain ; Invariably Invari-ably that car would he cheaper and more satisfactory If purchased at full price. A discount means a reduction In value. The most Important function of the dealer after the car has been delivered deliv-ered Is to give service free service for minor adjust menti, perhaps. hut prompt and satisfactory service whether wheth-er the work be gratis or not. When a car breaks down, the seriousness of the breakage Is not truly measured by lis size or Importance, but by the money It costs and the time It takes I lo place Ihe car In running order again. Willi this fact In mind It Is easy lo see how essential II Is to be careful In selecllng n dealer. |