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Show What an Ad Does for the Merchant. Did you ever think what your ad in the newspaper is doing for you? When you close your store in the evening and go home to your family and fireside, fire-side, not thinking about your business at all, then it is that the paper is pored over in hundreds hun-dreds of homes-the homes from which your trade is drawn. And there is your ad doing its work silently but surely, and if you have taken the pains to make it attractive its work will be all the more attractive. This is repeated over and over again, and is no douht what inspired some writer to call newspaper a dvertising "a silent drummer.' |