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Show 1 Drawn for WNU by Walt Disney Productions NATIONAL KIDS' DAY Kiwanis Boosts Project Assisting U.S. Underprivileged Children Communities throughout the nation wherever there is a Kiwanis club will observe National Kids' Day on Saturday, September 23. Many of the cities will stage concerts, motion picture entertainment, parades, -essay contests, father and son banquets, street parties and a host of other activities all designed to focus attention on the Broad problems of underprivileged children. National Kids' Day is sponsored -tiy more than 3.150 Kiwanis clubs 'throughout the United States, Canada, Can-ada, Alaska, Hawaii; and the National Na-tional Kids' Day Foundation. The Foundation was organized in 1948 by James M. (Jimmie) Fidler, the Hollywood columnist and radio -commentator, and has as its three ..major objectives: Major Objectives 1. To assist underprivileged children chil-dren to obtain some of the benefits normally enjoyed by more fortu-nate fortu-nate boys and girls. 2. To focus attention upon the ac-i ac-i complishments of youth. ' 1 3. To interest the general public to a greater degree in the problems of juvenile delinquency and to help :its victims become useful citizens. Kiwanis clubs throughout the United States and Canada have been working on the problems of underprivileged children at the local level for many years. Most clubs have what is known as a "committee on boys and girls work." With the formation of the National, Nation-al, Kids' Day foundation, equipped to function only at the national level, the two organizations joined forces in order to prevent duplication duplica-tion of effort. As a result more than 1,200 Kiwanis clubs sponsored an activity on Kids' day in 1949, .and more than 239,000 children throughout the United States and -Canada took part in those activities. activi-ties. And while accent in the 1949 celebrations was put upon activities "rather than fund raising, approximately approxi-mately $200,000 was contributed to !be spent locally for underprivileged .children. 'A Community Problem The problem of assistance to which varies from community to community. It must, therefore, be "treated as such. In some towns and cities, juvenile delinquency has grown to such proportions that it ;lwarfs all other social problems. Some communities, however, feel the need for more properly-equipped properly-equipped and supervised play areas for children of all ages. Hearing aid or sight saving clinics for boys and girls who otherwise could not obtain this medical attention are needed in many areas of the United States and Canada. For this reason money is the key to solving some phase of the underprivileged under-privileged child problem. Much of the activity of Kids' Day, 1950, will be devoted to raising funds to finance fi-nance clinics and other underprivileged underpriv-ileged child work. Unlike so many special days on the calendar, National Kids' Day is not a commercial device. The only ones who will profit from it are the underprivileged children. Funds raised through activities in connection with the day will be spent in the community in which they are raised. News on the national campaign can be obtained from the public relations department of J. Walter Thompson Company, 410 North Michigan Avenue, Chicago, 111. |