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Show o Millions Foi t f CJiarltsFrfJerickKiaJswerlkj- JffifVHEN the postman delivers Oil 41 another sheaf of Chrlst-mas Chrlst-mas cards at the door during the few days just before Christmas, how many of the recipients recipi-ents give a thought to the magnitude magni-tude of the job of preparing sentiments senti-ments for helping folks to express a cheery word to friends and kin at that season? A word about the origin of the Chistmas greeting will be lnterest- niMiniui ing' Thomas flllfll 1 J lish journal pub- ! jsv I lished prior to JPfrj 1846 as the orig- inator of the vyr . Christmas card, l V7t?s DUt as no cpy K& j?yt' of k's car( came jCX K - t0 Public notice, I vTSFSTt'A anotner source. A y must be found. Ssf4 1846 J. O. Horseley, R. A., acting upon the suggestion of Sir then (Mr.) Henry Cole, produced a drawing which was lithographed by Jobblns of Warwick Court, Hol-born. Hol-born. But one thousand cards were printed, and each was colored by hand. From this beginnning the custom of sending greetings at Christmas has spread to the entire Christian world. In an average year the output of these concerns approximates $90,-000,000 $90,-000,000 at retail prices, of which a large proportion consists of Christmas Christ-mas greetings. Sentiments usually are purchased from free-lance writers, who submit them to the editorial department of the publishing company, just as Action Ac-tion and other manuscripts are submitted sub-mitted to editors of magazines, though some concerns maintain a writing staff. Naturally writers try to express : a sentiment better than the pur-: pur-: chaser could, and also to provide . a variety of sentiments which Individuals Indi-viduals might find apropos for a particular, friend or relative. Besides the Christmas cards found in the stores (called "coun-, "coun-, ter cards") Individual designs and , sentiments are prepared for more personal or formal use. Another class of Christmas greet- lngs Is that provided by the telegraph tele-graph companies, the sentiments be-! be-! ing sent In code and written out . In full for the recipients on special J blanks decorated with Christmas , designs. Telephone greetings also, I both local and long-distance, make , Important additions to the big mul-, mul-, tl-mllllon-dollar wish for joy to the world and a Merry Christmas to all 1 . 1938, Western Newspaper Union. |