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Show PRICE CUTTING WAVE EXTENDS TO OGDEN "Verily a prophet Is not without honor save in his own city," says the sales manager at Wrights. "It's remarkable re-markable how liberal your local papers are to tell of the cheaper prices in England, New York and Salt Lake, and it is equally remarkable how 3low they are to say a good thing about the homo town stores. So we have to "toot our own horns" quit a bit listen to these following 'toots.1' A woman from Omaha was in our store last week. She bought two pairs of kid gloves, a complete set of lingerie lin-gerie (before our sale) and fitted her daughter out completely in summer clothes. This woman is a keen shopper shop-per and knows values she said she, saved a third by buying here. I'll give this woman's name to anyone who wishes to know. A man from Salt Lake bought for his own use. two suits of clothes at this store at $39 a suit. He declared that he saved money after paying his car fare. We sell clothes to lots of Salt Lake men. A lot of space has been used telling of 20 per -cent cuts Jin prices all over thp country. If proper prop-er credit were given to Ogden stores, lit would be made equally plain that I we havo been selling .women suits! and coats and skirts and blouses, for some time, at reductions amounting to nearer 50 per cent, and, at that, we know that our original mark-up was smaller than that of most stores. I Take this Silk Sale tne reuueuonsj will average more than 33 per cent and, at that, we know for a fact that our first price on some of the same Identical silks wer,e 25 per cent under eastern prices. . Talk about selling men's clothes at 20 per cent off, why, we are selling men's suits at nearer 35 percent reduction. reduc-tion. Many of these $39 suits cost us $33, in fact, that is the average cost. We would like a chance to show the invoices to anyone who doubts this i statement. But, after all is said, it's the great public who knows v..lues and who appreciate ap-preciate them. There are no dull days at this store this month of May will be the greatest in our ristory In point of sales the smallest in point of profits. prof-its. A great many of our customers have been buying here for about forty years now and they know that the policy pol-icy here is to buy and sell a lot of merchandise at a small profit- It's a great truth, recognized by all success- 1 rul merchants: many small profits j makes a store grow big." |