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Show Selling as a Career m A BIG FIELD FOR AMBITIOUS WOMEN fflf ; Many Opportunities for Them to Estab- fit I iish Business of Their Own in Fields 9 1 ! , in Which They Excel M By Eleanor Gilbert. yvNCE upon a time, when a girl I A couldn't go to college to study and had not the means for ' talcing specialized training for any particular work, she sighed and reluctantly re-luctantly became a "store - girl." J-,aclcadalslcallvsho sold things over the counter, hoping to escape soon to a more ambitious career or the matrimonial haven. ".Store - girls" were looked down upon by tho trained office women ot jprofcnslon-al jprofcnslon-al workers. ' But In recent times we've had our eye3 opened a good deal about store work. Several things have happened to make more women realize that In retail selling lies the biggest 1 opportunity In business for a woman. I First and most Important, a far-sighted far-sighted woman who was keenly enthusiastic en-thusiastic about tho work started a movement for training retail salespeople. sales-people. One woman not only started a school for traning mon and women wom-en in the sclenco of soiling, but she roused department store owners and retail shopkeepers to 'the necessity of getting trained salespeople and tempting them with liberal opportunity. opportu-nity. In the way of reward and ad-ancenient. ad-ancenient. And it quite naturally followed i f that retail opportunities began to be 19 '? noised abroad. "SVc hear a good deal n V nowadays about big Jobs for women 99 In department stores buyers' jobs o I that pay from ?o,000 to ?10.0-io a m year, or assistant tfuycrships that jE!?1 pay up to- ?60 a week, floor man- aHjjl agcrs. division superintendents and maw so forth, all of which pay .women L'1 well. -j Then there is the most Interesting f opportunity of all, which develops X for tho alert woman who tralnn for retail selling starting a buolnens of U her own. a f Retail selling is largely a woman's nl; business. Women buy the majority vl of all products for the home and for Individuals. Women understand women's noeiis. There is no reason J why more women should not be in jj the business of selling specialized W lines to consumers. Moreover, there aro hundreds , and perhaps thousands of women i if who have been highly succcsful In managing specialty shops of various ! kinds, gloves and hose and corsets and lingerie, ami' especially, of i Course," frocks and wraps and mil- P llnory, whorein they have long miico h Ij pre-empted the field. 5' What can bo more Interesting to , j a woman who wants to enter busl- ; - ness than the prospect of owning an ; g enterprise? To select, merchandise, c . plan the method of selling, to meet customers and study their needs? It's a business full of interest each day. Interesting in its contacts with fli3 people and" in the necessity for H studying merchandise, not to men- 31te lion its possibly generous profits. Tho Government has manifested Interest in this matter of training 'M retail salespeople to greater ff i- J clency, and now through the Fed- k cral Oonrd ot Vocational Training In Washington It has published a lit- j J tlo pamphlet called "Retail Selling" &i which every woman who is thinking j of entering selling work should ob- 1 P tain. It will not only stimulate her . jj about the worthwhilencss of tho ! i job, but it gives excellent practical ' i! J.1 . l l information ; K ft |