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Show CONSUMERS URGED TO STORE COAL; SUBSTANTIAL INCREASE IN PRICE IS BEFORE THEM The first issue of "The Coal Heaver" the official publication of the Utah Retail Re-tail Coal Merchants' association, contains con-tains an artlclo in which the dealers are told "the outlook for tho coming spring and summer Indicated that there will be a substantial increase In the price of coal," and n campaign is urged to get the consumer to store coal. The article sets forth that it Is likely like-ly (he dealer will have a difficult lime showing the public why there will not be a reduction in prices. Tho article says In part: "At present we cannot too strongly jurge upon you to encourage your patrons pa-trons to store coal during the coming I spring and summer months. The pub-i pub-i lie has very generously responded to jour appeals in this respect during the 'past two or three years, and there is no good reason why they should not continue to do so. "It Is essential that tho coal man continue (o do a twelve months' business bus-iness instead of a four months' bus-; iness, as was the case several years ago. A return to the old method ; would prove disastrous to both thei wcalcr and the consumer for tho rea- son that it is impossible to secure enough extra outfits to deliver coaI when required, once the cold weather has set in. "There is no reason why the dealer should be compelled to carry his overhead over-head twelve months for the sake of doing business four months. Again, the service rendered on a twelve month basis is far superior to that which can bo given during the four month period. "Time was when the dealer could secure on short notice sufficient outfits out-fits to deliver his coal as wanted, but it is impossible to do so under present conditions. "Privately owned outfits are almost a thing of the past. Truck owners very reluctantly haul for you, and that only at times when they are unable to secure other and more remunerative employment. "The outlook for the coming spring and summer indicates that there will be a substantial increase in tho price of coal. This is indicated by trade letters at hand and the prospect that the railroads will be compelled to increase in-crease their rates in order to successfully success-fully operate. "Naturally the public is looking for a reduction in price before they begin to store coal, as has been customary heretofore. This will, therefore become be-come one of the hardest obstacles to overcome in securing orders. It should not be very difficult to convince con-vince your patrons that the present price is positively the lowest they can expect. The presentence is not excessive ex-cessive when compared with prices charged for other commodities, consequently conse-quently it Is to the consumers' interest for economical reasons, if for no other, to store coal now. "The dealer has been laboring un- der the Impression lhal he Is not entitled en-titled to any moro margin than that fixed by tho fuel administration, and has continued to do business at the same rate, when in many Instances ho Is entitled to at least thirty cents per ton more margin than he Is now enjoying, enjoy-ing, figuring from a fuel dmlnistration standpoint. "It was not Intended by the fuel administration ad-ministration that the same margin holds good In spito of the fact that the mine price of coal and freight raleu had been Increased. "The price fixed by the fuel administration admin-istration to apply only on the cost priceof the coal prevailing at the time of determining the margin. Consequently Conse-quently with each additional increase in the cost price of the coal to the dealer ho was entitled to incrcaso his margin a corresponding amount. |