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Show TALKS ON ADERTISINQ. , Tha best way to ad vet tine la Juat to advertise. Get at It with a view to having hav-ing the people know what you nioet deelre to sell, and Incidentally letting them know that the apecttled Items do not represent your full stock. Say Interesting In-teresting thing ahout Interesting good I and have the gooda to talk. 1 ' Men talk of the secret of successful -advertising, but It Is all very plain. Th essentials are to uRer what people want, at fair prices, nnd to offer It In " a way that will make readers know thoy want It. The art In writing aa advertisement la to speak as the Interested Inter-ested and well-informed merchant would speak to a prospective customer. Tha mere appearnnce of a business man's name aud au, Irons In every Issue ' of a leading newspaper will do work to Increase hla trade. Kvrry huslnesa man, I however, la able to give facta about bla ! ataultahinonl which will encourage neouls to deal with him. To stal such fact clearly In a newspaper Is the principal prin-cipal secret of successful advertising. The Idea that It takes a number of Impressions to mako the average advertisement ad-vertisement effective la not new. Forty, ysara ago an English advertiser said! to the publisher of the Corahlll Maga-, gin: "W don't oonalder that an ad-vertlaeuient ad-vertlaeuient seen fur the first time by a reader I worth much. Th second time It count fur something. The third time the reader's attention la arrested ' the fourtb time be read It through ant think about It; the fifth make a pur chaaer of blm. It take time o (oak In." |