Ogden Daily Standard | 1916-01-31 | Page 1 | [Untitled]

Advertise Nw-and Never let Up 'J Mr. Business Man, remember one thing in your j advertising, and that is this : No sale was ever made J ! until a man was convinced. I Jl And the result is that you must make the person 1 a understand before he is convinced. 1 ! He cannot understand unless in the explanation J ; he can understand what you mean, and the average j 4 human being has a considerable amount of pride. 9vj We all dislike to own up to a thing we don't un- I derstand. I have had men explain things to me and say: "You understand that?" and I would nod my heaU 'i It would be a reflection upon myself to do oth- J erwise, and so I have kept on nodding my head, but I when the explanation was finished I changed to a ' lateral instead of an up-and-down notion that was all. You cannot sell to anybody unless he under- - stands what you are talking about, i I Be sure your explanation is plain in your adver- V I tising Just Plain common sense talk in your adver- jl tising two times two because half of the people , j do not know technical terms. Let us all be careful what we say in our letters H and what we say in our advertising. M After we have written them down, they stand 1 1 out in good cold type, and people will be very liable M to misconstrue our meaning, and therefore, I say, )l e careful. Ill ! Read all the good things in The Standard tomor- Z I rw. Exclusively in this paper. - 1 j ; H. F. S., The Master Salesman.