Show r rV V 1 51 r C L- L Lc c I V I- I P.- P. ft J 4 INSPIRATION FOR UP CLEAN-UP TIME WAS VENUS WHITE STATUE PLACED IN SQUALID DOMICILE RESULTED IN ESTABLISHMENT OF CAMPAIGN You will lc le Interested l to lo know a II awhile while plaster statuette of ot the I Venus enus do Milo 10 was as tho In Inspiration In- In Inspiration of what we now know as the tho National Clean Up and aDd Taint Paint Up Campaign The cam eam- campaign l which now has Its head head- q In New York City CIl was d by Allen W tV Clark of ot St. St Louis and launched by him fifteen f years ears ago The movement has lias been Increasing Increasing- Its popularity with filth the tho American public T In each succeeding year car since that time It came to aIr Mr Clarks Clark's atten atten- lion tion that a settlement worker ap appalled ap- ap appalled appalled palled by tho squalor and filth found In a 1 room one-room tenement had placed a statuette o of the tho Venus of ot Mlle l In the horrible place In the desperate hope that the Incongruity of Its Ita white beauty might ml ht tend to bring the tenant to toa toa toa a realization of the tho condition In which the family was living IT The experiment worked When the settlement worker t re returned re- re returned returned turned a few days d later she found the place cleaned up and that that a apathetic apathetic pathetic attempt to secure some color had been made by b bringing In a little bunch of ot wilted willed flow flow- ers The tenant explained that tha the white statuette had hod appeared so clean and beautiful In contrast contras t with the tho dismal surroundings that tha thatto to use her own words word she ought ough to fix up for tor It lt TIle The Incident suggested ested to Mr rr Clark Clarl that a ft clean nn well painted building In a n. dingy dingy- dIng community might do as much for Cor the tho com corn community community as the Venus of Milo had done donI for the tho room one-room tenement tenement- by force torce of or example example and and so 80 the Clean Clenn Up 1 and Taint Paint Up Campaign was wai born GOOn GOOD is Goon coon BUSINESS S Experiments and observation soon developed that when one property owner shows pride an and self respect by leaning cleaning up lip anc and painting up his property his neigh neigh- neighbors neighbors neighbors bors find that he ho has a real ad- ad advantage antage vantage over them lie IIo can sell sell or rent rE-nt his property for tor more mono mon meaner moneys er eys Cor or It If he doesn't rent or sell II he hE- looks more prosperous becomes a better credit risk In the tho eyes ees ol or of hit his h bankers and merchants and Is looked up to by by his neighbors as a live li progressive progress citizen On the other hand the owner of ot dull dingy or shabby proper proper- property ty loops looks hard up or slovenly In Inthe inthe the thC eyes e os of his fellow citizens al although al- al although though of ot course they the do not tell tel hint so so and he hC cannot compete with lIh them for public esteem on an even c basis Moreover er dirt and lack hek of prop prop- proper er 1 paint cause property proper to to deter deter- mate Olote rapidly rapid so that Its value speedily lessened The high ost of ot neglect is so well I 1 1 that a great s-reat society of chem chem- Is now concerning Itself to tout tout ut ut a stop to the enormous losses alsed by rust and corrosion The The- proper application of paint to a n. clean surface effectively pro pro- protects protects it against rust and decay I ray ay y clean for tor If It you OU put paint on top lop of ot dirt or rust decay dec and corrosion will continue to go on I under the paint So It Is as ab ab- absolutely absolutely necessary rY to clean and nd cr crape cripe as us It Is to paint paint for for clean cleanliness liness and go together This explains to a degree des wh alone Is not sufficient but there Is a further Curt her and ancl very vcr Important fundamental reason rea on Him n STILT j LOOK LIKE IUn A 1 rIt rp For Tor example if It you ou take lake a rag rag- ragged ragged ged S-Nl tramp you can give him a shave and a haircut and disinfect and ami wash his clothes clothes but but hell he'll still look 1001 like a II tramp To o en en- enable able him to take his hiM place in so society so- so society as a thoroughly thorough self respect- respect respectIng Ing In member with a chance of be be- being beIns beIng ing Ins taken talen at his face value aluc he must have a a. new suit Thata a what et a coat of fresh f esh paint p is to a piece p of top property property-a r a new suit It causes property to be Ie re re- re- re In public buildings It Il Ilhas has been found that men and boys boy stop marking upon or defacing walls when they the arc are covered with fresh tresh light colored paint The painting makes males it look as It if some somebody somebody somebody body cared |