Show Modern Car Within Reach o of All All Cost Declines Aid Sales 1 No Saturation Point Near Longer Life and Greater Production Provides Easier Riding and and Driving Qualities Little to Maintain Hy Dy Isn IL 1 o tiller Editor X NUA EA A tie c vIM Greater life lite ot of o tho automobile has helped Increased production to make this tho the greatest auto auto auto- automotive motive country In n the world Wo We have advanced SO 10 rapidly In tho the use of ot the tho motor car that we now have havo practically an auto auto- automobile automobile automobile mobile for every family In the country or one ono to every to-every every live five per per- per per- persons persons person son sons That means the tle beginning ot of otan an age ago of at two cars carll car to the family since there thero are aro thousands thousand of ot fam- fam tam unfortunately that cant can't at- at atford af afford atford ford even tho the lowest priced car today It means also the rout routot ot of tho the demon saturation over over from this one field olle Id-olle ono that at times the tho highest a authorities les seemed to tear fear What causes this great Ireat popularity popularity larity ot of the automobile especIal especIal- ly Iy In till this country may not besa beSo be beo So sa o much our Increasing n roe coupled generally with the hither higher standard of ot living as a series ot of factors dependent on the automo automo- automobile automobile bile Itself BIGGEST CLASS SS DUYS BUYS First there thero Is the declining cost ot of the average motor car This lowering lov of prices which has been goIng on especially the last lait two years ears has put the tho automobile In Inthe Inthe the hands ot of perhaps the largest class of ot the society society the middle class cla This Includes the tho white collar of ot of- of office rice flee force and skilled killed labor The Tho fast fatt fa t Increasing production and sales of ot cars car of ot the class claes and lower Is proof enough but theres there's additional proof In the decline of ot the average note left lefton lefton lefton on new cars from In 1920 to the last two years year Of Ot course cars carll car of ot higher price havo been sold to this greater class of ot society and for many years ears But Dut they have hn-e never been sold In such great number as they are arc today because they hadn't been lowered to at least the av- av average av average paying ability of ot this class Second among the reasons for Cor Corthe forthe the great Increase of ot automobiles toda today Is 19 s the tho gradually declining rate at which cars arc are being scrapped In to comparison with the growing rate of ot production This means that cars car have havo a longer life liCe front from an overage everage of ot five years only a few years ago to an average of ot almost eight years ears to- to today today to today day That's due to lo better construction construction construction tion of ot engine and und body good roads and better facilities for tor ser ser- servIce service ser service vice Despite lowering of ot prices construction has Improved tre- tre tremendously tremendously tre tremendously and promises to Im- Im Improve Im Improve prove provo even further There Is la a asa saving all around from Crom the greater durability and strength ot of the modern car Smooth roads help Increase the tho cars car's life lite and the th large number num num- number number ber of ot service station stations with more efficient mechanics otters offers little reason for tor any car to be bo run In crippled condition These Thess are the tho two Important factors that make the automobile so popular In this country But Dut there arc are many others that help In the tho rise of ot tho motor car as almost a II household necessity maintenance Thero There Is the tho lower cost of main maln- I resulting from Improved engine chassis and body from greater mileage an and less time In Inthe the repair shops shop Enclosed bodies keep the cars carson carson carson on the tho roads at all times time of ot the year tear so 80 that t tho the automobile has stepped out of ot the class of ot sea sea- sea luxuries luxuries Into the realm ot of year round year round necessities Taking care caro of ot the car Is le no longer a for bother bother tor flat fiat tires can bo be replaced more easily cUlly the tho chassis can be bo greased wIth almost no grime erimo and the tho im- im important Im Important parts pull of ot tho the car can be reached without getting out and under Theros Thero's There greater comfort and beauty In the th modern automobile theres there's morn more mileage In the tires Ures gas Is cheap In comparison with fuel Cuel In other countries In countries In short abort the In America Acore Ica Isn't beyond pocketbook pocket the average mans man's pocket pocket- T book when ho he buys It and while he uses It It It |