Show I I 7 d I f How Business Depression Tests Jests Good Will r V r iII I Many a manufacturer during the past two years has had hadan an opportunity to measure as never before the real worth of his advertising inv investment I I He He has seen his trade marked trade line keep up in sales and his unadvertised goods shrink to a small smaIl fraction of their former volume Innumerable instances could I r be cited t fl I Dealers can tell teIl teIla a similar story The number of makes carried of each item have shrunken to a very fe fethe few the the best known and most frequently called for have changed their point of view they no no l longer nger stock lightly with many brands but substantially witha with a few ew I Quick turnover is their only salvation in a depression and their real ral source of profit in a prosperous period i i 1 I Published The f by Standard Examiner in n opera co-opera I tion bon cooperation with The American Ame can Association of Advertising Agencies I 1 r a r p 4 I 1 0 I i 1 rm i if I |