Show I iii J is isI I 4 Dont Don't Judge from Appearances The earth looks flat enough That's why so many thou thou- thousand thousand thousand sand years came and went before our ancestors even sus- sus suspected suspected sus suspected the tern-estial tern globe of being round Their eyes I deceived them Dont Don't depend on appearances to guide you right Dont Don't buy goods on the strength of looks alone Merchandise with witha a well-known well name has the call Only the maker of ofa ofa ofa a good product can afford to advertise his name At- At Attempts Attempts At Attempts tempts to popularize unworthy goods cannot succeed Wise merchants and manufacturers seek the good papers to tell the stories of their wares The publishers Ji seek the reputable advertising for their readers guid guid- guidance guid- guid guidance guidance ance Well-informed Well buyers seek news of good mer mer- merchandise mer- mer merchandise merchandise chandise through the columns of the best papers ff This proves the value of advertising Neither adver adver- advertiser advertiser tiser nor publisher can prosper without your patronage Therefore it is to their advantage to cater to you They S do it too I 0 i It is distinctly to your advantage to be guided by tho th messages they lay before you the you the advertisements READ THEM REGULARLY I I I 1 5 I II |