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Show THE OPEN ROAD beckons and hundreds of thousands of people already are answering the call. EhMHBHMHB OPEN ROADS we must remember, lead out of Utah as well as into the state. OUR SUCCESS in the tourist industry, will depend on the extra hours or days or weeks that the traveler voluntarily remains within our borders. ,,, KEY CITIES cannot do the job alone. The traveler gathers his impressions, good or bad, from every town on the highway, especially from the communities that care least. SERVICE MEN AND WOMEN j their parents, migrant war workers, tourists and other I travelers of all kinds are daily gathering samples of what 1 we have to offer. We may forget these people as individuals, I but they and their friends will not forget us! I A SLOGAN FOR UTAH: I SERVICE COURTESY HOSPITALITY. ' CTAn STATE DEPARTMENT OF PUBLICITY AND INDUSTRIAL DEVELOPMENT Alias Building Salt Lake City, Utah (This advertisement is number five of a series to promote a future tourist trade for the entire state) |