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Show DAIRYMEN WORK FOR QUALITY TO BUILD INDUSTRY IN STATE j "Success in the dairy industry j is dependent upon sales and sales j are a result of having fine quality j of dairy products coupled with '. scientific advertising and merchan- j dising to bring them into ultimate j consumption," states Professor A. J. Morris, dairy specialist of the j Utah Extension service. In explaining ways in which j the 'dairy industry is looking to j the future, Specialist Morris reported re-ported that the industry is planning plan-ning now to produce quality pro-! pro-! ducts and protect the healthful-! nesss of milk and dairy products as a foundation upon which good salesmanship will reap a harvest. The quality programs in Utah include in-clude improved equipment and more modern plants which will facillitate sanitary and quality control. All milk used in manufacturing, including that made into cheese, will be pastuerized, announced Professer Morris. Technique of manufacture will be improved, new uses of dairy products will become more nearly universal. He states that cooperation is already al-ready underway among dairy farmers, professors, state departments, depart-ments, educational institutions and Federal agencies to safeguard the quality of milk and the many products made from it, and that this cooperation in a more practical prac-tical and effective form is being urged by leaders of the industry. Scientists have recently developed devel-oped new uses for dairy products, declares Professor Morris, who cites the amazing results acheived by Russian doctors in recent months mon-ths in using butter to treat wound-soldiers. wound-soldiers. The butter is used directly di-rectly in wounds, and miricles of recovery have occured with this treatment. "There is another miracle being performed through the use of milk sugar in making penclllin,'' the dairyman says, adding that milk is a miracle food and will be eventually even-tually recognized as such by the public. "No farmer alone can carry on a nationwide advertising campaign, emphasizes Professor Morris. No individual alone, can conduct the myirad of research tthat are so seriously ser-iously needed by the dairy industry indus-try today, research as to mysterious myster-ious nutrients in butterf at that other fats and oils don't seem to possess, but farmers, banded together, to-gether, will be able to acheive these many goals," he adds. |