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Show THIRTY-SIX WORD SERMON Says an exchange "When times are good we advertise to establish ourselves all the more firmly in the minds of our customers; when times are not so good we advertise for the same reason, and also to stimulate business." These are the exact words of the head of one of the largest organizations organiza-tions in the United States. Much has been written; more has been said in favor of the continuity of advertising advertis-ing but this man neatly sums up the essence of fihe whole matter in thirty-six thirty-six words. Read it again. Park Record. a |