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Show Store Magnate Is To Meet At Cedar Witih Employes M. H. Pool and his associates of the local J. C. Penney company store will go to Cedar City Monday Mon-day night, May 4, to attend a meeting presided over by the founder of their company, James f!nsh Pennpv. Mr. Penney is visiting a number of Penney stores in Utah to renew his personal contact with Penney managers and their associates, mingle with the shopping crowds, and make a personal study of retail re-tail trends in this section. To those not acquainted with Mr. Penney 's aims and his methods of achieving them, it might seem that this is an unusual procedure for the chairman of the board of directors of the largest retail department de-partment store organization in the United States. But there is nothing noth-ing unusual about it to those who know Mr. Penney. Each individual indivi-dual Penney store Ts a source of personal pride and interest to him. Each one is a means to an end a means of rendering a necessary service, and of doing it well. He has often said, "A merchant will not last long who loses sight of the true relationship between himself him-self and his customers, and sees money as first and last instead of seeing it as a by-product of performing per-forming an essential service." Mr. Penney is an idealist, but a very practical one; He opened his first store in the mining town of (Continued on last page.) n Penney To Meet (Continued from page 1) j Kemmerer, Wyoming, with a total capital of $500. The hard work- ing miners and their families soon ! discovered that Mr. Penney's little j 20x40 store carried just the thing.5 ; they wanted, and that he anc young Sams who worked for bin were about as fair and square a they came. The business crew. ! The busir.ses has continued to grew, an-! today the Penney com- ; anv o'v-!at-. mjarlv 100 stores,! Uc: t-.d in evi.-ry i-tate in the Union, i O' .--irvvr of depart.m-nt store ' i i.-..!i;-a in th country at:.;-, ! l; t much of the company's sue- Cif to it- rf.-id adherence to Pen-j i.iy's tf-.uii.'.; pbn cf 'vesting full ( merchandise control of each store in the hand- of the local manager who is in a position to udy the wants and needs of the people of his community, as Mr. Penney ami f vot.ng Sams (who is now president presi-dent of the Penney company) did -in Kemmerer. Then, by pooling the experience and knowledge gained by all managers, each one keeps in touch with popular style trends, new manufacturing processes, pro-cesses, wt-aring quality test-;, and other things that his customers can profit by. Mr. Penney's seconil great interest is farming, and in particular, par-ticular, livestock farming. He is I recognized as one of the outstanding outstand-ing breeders of Guernsey cattle in the country, and in addition, operates a successful Percheron draft hoi-se stud at Noblesville, Indiana. It is a foregone conclusion con-clusion that he will squeeze in a number of off-schedule visits to Utah farms along' his route. Mr. Poo! says that he and his associates as-sociates always look forward to Mr. Penney's visits with a great deal of pleasure. "He has a remarkable re-markable memory for faces and names and is so eager to render a real service that he makes it very easy for any one of us to discuss our individual store problems with i him." be savs. I a |