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Show Postwar Opportunity For Dairy Industry Bright, Says Kraft Instead of fearing a milk surplus after the war, the dairy industry should use increased supplies to provide pro-vide better nutrition to the American Amer-ican people in the postwar years John H. Kraft, president of the Kraft Cheese company of Chicago, told the board of directors at a recent re-cent meeting. He also declared that the milk products industries could offer opportunities for employment on a large scale if the leaders have the requisite foresight and initiative. The wartime rise in milk production produc-tion to 120 billion pounds a year can prove an advantage rather than a handicap, Kraft explained, since milk readily can be converted to civilian uses. The industry, he said, "will face no great problems of plant conversions and will swing into civilian production immediately immediate-ly with new and improved products." prod-ucts." "The dairy industry," he said, "is ready to take full advantage of the educational work which has been done during the war in stressing to consumers the great nutritional value of all dairy products and the emphasis on dairy products in the diets of the millions of men and women in the armed forces. More men and women, not fewer, will be working all the way from farm to retailer to achieve our peacetime goals." Kraft told the directors that company com-pany development plans include a new quality control laboratory at Chicago; a pilot plant, already in operation op-eration at Monroe, Wis., for improving improv-ing quality throughout the Swiss cheese industry, and another pilot plant near Chicago for research and experiments with various foreign types of cheese. |