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Show Dairy Farmer and His Two Sons Form 'Great Team' X v rn . . 1 : )-; - J I V v "v ' I' 'iSi r ' pi ' ' 1 I ' : . . J ? - -- J , i The fourth wartime observance of Dairy month finds the industry faced with a greater demand than ever, and continued shortages in manpower, supplies and equipment. Nevertheless, farmers and factory workers work-ers are determined to supply all the milk and milk products that they possibly can. June was chosen as Dairy month because milk production is normally highest at this time. Before the war the industry endeavored to increase the consumption of dairy products by special campaigns during June. Now the whole emphasis is on explaining why it is impossible to meet the enormous demand for jmilk, butter and cheese from the armed forces, American civilians, and from ill-nourished European and Pacific ! peoples. The picture is a reproduction of the Dairy month poster. It shows a farmer between his two sons, one j a soldier with a chestful of ribbons and decorations, and the other a farmer boy wearing on the bib of his overalls over-alls a red badge which carries the single word "Essential." In front of the three are dishes of butter, cheese, ice cream, and a glass of milk. Across the poster in huge letters is emblazoned the message "A GREAT TEAM." |