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Show o AN EVEN BREAK We've talked to a good many rural residents and we've reached the conclusion that the main reason why a man or woman buys from a mail order catalog is because somebody was enterprising enough to send them the catalog. In running run-ning through it they discovered something they would like to have, and since the price suits them, they sit down and order it, without ever thinking that the same thing can be secured right here at home, at just as fair a price, and with a saving in timte ! So we have also come to believe that the old idea of fighting fire with fire is a good one that ti only way home merchants can hope to hold home trade is to meet the catalogman half way to put his message into the same home the catalog is going into. There is one way it can be done one way you can get your message into the home and keep it there: that is, through your home-town paper. You are entitled to an even break with the catalog man the columns of your home-town paper will provide you with it. a : |