OCR Text |
Show (r JLivestoclc I d&Slt u ationJ XlS : r The old English custom of having a prime roast , of beef, roast pig or roast of mutton as the principal meat item during the Christmas festival period is gaining ground, particularly in Southern California. This has been brought about to a great degree by the effort which has been made by livestock feeders to supply the Southern South-ern California trade with the choicest of meats at the annual livestock show held at Los Angeles early in December, Decem-ber, enabling the retail meat dealers to supply their customers with a real treat for Christmas. That the consumer demand for such choice cuts of beef, pork and lamb is increasing from year to year was demonstrated at this year's fat stock show and sale, when, w:ith more than ' the isual amount of prize steert, swine and lambs displayed at the show, there was not enough to supply the insistent demand, j It may be that economy had some-, some-, thing to do with the increased demand for meats this season, in the face of relatively high .turkey prices. There i is no waste in a prime roast of baby j beef, prices are relatively reasonable, and most people enjoy prime beef. The barley-fed beef critter makes an especially choice and nutritious carcass, car-cass, as barley feeding of richly bred steers creates what is known as "marbled" "mar-bled" beef, which means that the little fat particles are distributed through the lean meat, thus making the cut very juicy and tender. Barley also creates the pure white fat covering, which is just as edible as the lean, when properly cooked. A keen appreciation of good quality beef has been built up in the minds of Southern California consumers. This fact is in evidence more and more each year, as the demand for the choice beef animals increases, as reflected re-flected on premium prices paid on the market. A few years ago, Southern California Califor-nia highways were lined with "chicken "chick-en shacks." On every side were eating eat-ing places specializing on fried chicken. chick-en. With the increased production of choice beef, these eating places are now advertising steaks, generally on a I par with chicken, and often dropping the fried chicken appeal entirely to make an appeal for patrons to test their steaks. The largest specialty eating place in Los Angeles, situated in the most exclusive section, specializes special-izes on steaks and often serves morej tium 1,000 persons at one time. |