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Show GENERAL MOTORS TO HAVE WEEK OF SPRING SHOWING A nationwide exhibition of all General Motors passenger cars, to take place during the week beginning begin-ning April 20, and ending April 27, was an innovation announced today by Alfred P. Sloan, Jr., President of General Motors. The exhibition is to be known as the General Motors Spring Showing, and from the plans already outlined promises to be the largest . and most comprehensive showing in the history of the automotive auto-motive industry. Twenty-three thousand General Motors dealers are to participate in the event, each acting as an individual individu-al exhibitor of the line of cars he merchandises in his particular location. loca-tion. Allotting a minimum of five display cars for each dealer, this will mean that during the week more than 125,000 General Motors will be on view simultaneously. The event will be Buitably announced by nationwide na-tionwide magazine, newspaper and outdoor advertising. The Corporation's Corpora-tion's motor car divisions Cadillac, Buick, Oldsmobile, Oakland and Chevrolet are cooperating to make : this Spring Showing a memorable event. For two years past General Motors has sponsored special showings at fhe time of the National Automobile Shows in New York and Chicago in which its entire line of products has been represented. These events have produced a great impression and have attracted an attendance comparable com-parable with that of the National Shows themselves. Recognizing the publics' interest in these undertakings, undertak-ings, it is decided that the various communities all over the country would appreciate similar showings in their own locations. Thus the idea of Spring Showing Week was conceived con-ceived and by means of it General Motors will in effect bring a miniature minia-ture show to every community, thereby emphasizing the fact that within its own organization there is a car for every purpose. |