Millard County Chronicle | 1928-01-19 | Page 6 | Newspapers Offer Surest Methods for Effective Results in Advertising

N Newspapers e Offer Surest Methods for Effective Results in Advertising ByJ c C. Westinghouse Electric Company Newspapers offer the best me means ns of advertising The Westinghouse company has put an all its general advertising funds into newspaper space for the fiscal year There are nine reasons why the newspapers may be considered best mediums First Intimacy enabling the company to give itself a local identity identity iden- iden helpful to salesmen Second Flexibility We can emphasize our products for a given industry in those sections where such indu industry try predominates Third operative Co-operative tie tie-in advertising with local dealers Fourth Reader nearly interest every worth while American busand buys bus and reads a paper Fifth Instant is for to- to today's I l action today's shopping news responsible days day's selling Sixth Telling the public the industry's story the opportunity to reach the masses with messages of local import and at timely seasons Seventh The advantage of both localizing and nationalizing adver- adver Hsing Eighth Provides a method checking results for the resultant sale is usually so definitely tied to the appearance of the advertisement as to tell lell whether the ad has as paid its way Ninth Securing fun full support of the sales force