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Show Wood Gives Natural Look 1 - In) j jh' I IS! I v ' ' $MSttt$fyj$ f,ft,t&to'Avi&iM Itoaciwwww' ' " ' 4 s A modern trend In furniture is illustrated by this living room grouping, group-ing, in which livability and taste are combined. Hardwood veneers which display natural wood grain figures are a mainstay of the best designers of contemporary American furniture pieces. s Desires of Family Influence Design Of New Furniture An American family's desire for "informal practicability" is one of the strongest influences on contemporary furniture design. That term is used by a leading furniture designer, Ernest Swartz of Rockford, 111., who says he strives for informal practicability and furniture that is light in scale. In general, the aims of Mr. Swartz and other designers are livability, practicality, warmth, good taste, functionalism, sound construction, and moderate price. California designer John Keal emphasizes that a home must be a place for relaxation. Warmth and a hand-crafted look can be adapted to contemporary furniture, furni-ture, he says. Simple, non-ornate treatment is characteristic of the best modern furniture styling. An unostentatious unostenta-tious look of luxury is imparted by hardwood veneers, one of the principal technical resources that designers have. Wood veneers are cut from selected se-lected domestic and foreign logs. The men who "open" logs are specialists trained to decide how a log should ,be cut to reveal the most beautiful grain. Because of the thinness of wood veneer, adjacent sheets have matching grain figures. By the way in which the furniture designer de-signer arranges these, he can create the exact pattern he wants. |