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Show shoppers! CORNER By DOROTHY BARCLAY COTTON TO COTTON T0 you cotton to cotton? Do you think cotton, like the last rose of summer, is a thing of the happy past? Cheer, lady, cheer, for now you can do yourself a favor, give yourself a break and dress your self and your fam- .' ;' ,;;-. ".' Uy in cotton all year round. iJi&iti ivs right there fr wnppT you your store is SJKksJ filling up with fall FEATURE and winter-weight ! cottons. And nows the time to buy 'em, either ready-made, or for your own home-made clothes, for yourself, your-self, your children, yea even for that man in. your life. Military needs at present are appropriating ap-propriating only about 10 per cent of the cotton supply, nothing to the quota during World War II. With possibly increasing demands for the military, cotton for civilian use, of course, wiu snrinx m quantity so buy now while you can. , Not only does cotton save you money just compare the price of a wool dress with a corduroy for a test but think of the cleaning expense ex-pense you save, and the time, when you can launder your fall and winter win-ter clothes as easily as those summer sum-mer things. Broadcloth, velveteen and corduroy cordu-roy are the leading ladies in this fall and winter cotton drama. Dark-colored Dark-colored broadcloth, highlighted by pique collar and cuff-treatment, makes an ever-serviceable dress for high school girl, club woman, house wife or career miss. Velveteen, Velvet-een, either solid color, or in the new prints, is glamorous and practical prac-tical in any combination. And. corduroy that's what it really real-ly means, of the king. Used for years for casual and sports wear, this rich material lends itself ideally ideal-ly to tailored dresses, suits, jackets, jack-ets, and jumpers, worn with crisp cotton blouses. I You'll find a wide variety of these new cotton fabrics on your store shelves, and many dresses, jackets, even suits, hanging temptingly on display. New weaves, colorful strip-ings, strip-ings, checks, plaids, even cotton tweeds, are all in the picture for fall and winter. MOTHER'S PRAYER Cotton for the children's clothes is the complete answer to a mother's moth-er's prayer. A recent survey proved that a majority of mothers prefer cotton for seven out of ten items of children's clothing. This survey covered such items as winter baby shirts, crib blankets, girl's winter bathrobes and one-piece dresses, boys' knitted and woven school shirts and pants, and snowsuits for all. As a matter of record, cotton was the only material these women had ever heard of for these basic items. And why do most mothers prefer cotton to other fibers? Because it costs less to begin with, costs nothing noth-ing but a little time to launder, and lasts and lasts and lasts. So buy your cotton, either made up, or for your own home making! |