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Show BOOST YOUR BUSINESS. i Some Reasons For Failuros of Small Retailers to. Realize Profits. There are several reasons why the profits of the small retailer are not ; larger. A study of his methods re- i veals. In the tlrst place, lack of k.vs teni. Operating expenses are not llg- j ured down to the nice point arilved ' at in large department stores. He does not ulw:i.s know Just how much It does cost him to do business, and consequently his margin of protlt Is often too narrow Sometimes the absence ab-sence of coivpDtitl.il) begets miction-ary miction-ary methods lie falls Into a rut Stocks aie allowed to accuimilate until changes In fashion necessitate sharp price concessions on the old goods, u ductlous that are not always met by commensurate i Isiuns In the price standard of the new goods. The possibilities pos-sibilities of the show window are mure Generally neglected than otherwise, while store, interiors seem dead and uninviting. The small country merchant, however. how-ever. Is not always asleep to his opportunities. op-portunities. Occasionally perhaps often of-ten would be better one Is found who has built up a very profitable trade from most modest beginnings. He need take no backwater from even the big city department Rtore men. |