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Show HIS AIM. Advertising is not expected to attract at-tract the trade of people who know all about the store and the goods they would come anyway if the values aro good. Its purpose is to tell people ahoiic the new things just as soon as thy arrive, and if ten are attracted to the store by the first ad. twenty people w ill know about the goods before r.'sht. This is what the Intermountain Catholic advertising columns will do for your if you use them. We have the largest circulation of any Catholic newspaper in the west, "overing this vast intermountain country an-1 endorsed en-dorsed by the Catholic Church and its people. Write us for rates; you will surely get results. |