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Show I, LEGITIMATE ADVERTISING, h The great American circus advertising man is probably the father of extremes in advertising. To J the circus advertising manager anything is good . "that attracts attention. It is his business to attract- t: attention and patronage for one day stands, and if jl lie does this he is a success. His methods, however, s do not appeal to men located permanently in a r town, whose desire is not only to attract trade, but n to hold it from one year's end to the next. In an advertisement from an exchange in a far-off town, however, there appears an advertisement of eloth- ing which, it seems to us, is not any more legiti- f mate than are the grossly exaggerated posters of M- the circus man. Of course we don't know but .that r' the clothing sought to be sold is ten or twelve years 0 out of style, which would account for part of the A reduction. Here is what, the advertisement says: w "Odd Coats of Suits from $15.00 to $20.00, $1.89. i . "Odd Vests of Suits from $15.00 to $20.00, $.98. "Odd Pants of Suits from $15.00 to $20.00, ; 81.48." r. F urther down in the advertisement is the state- j! ment: "We are selling for absolute first cost." If v the advertiser is truthful in this last statement, d that the "absolute first cost" of the suits sought to r. be sold was $4.35, the suits were never worth "from a $15.00 to $20.00," as stated, or else there is a far greater percentage of profit in clothes in his town J than would be considered legitimate in Salt Lake. v It is the custom of business men in all lines to r close out the entire stock of goods each season, and to do this, they are willing to sacrifice a great deal if the profit, in some instances even suffering loss, , but we never knew of any advertiser who went so Jl far as to sell an article worth $20 for $4.35. That k' is getting just a little too strong. It passes from ; the pale of legitimate advertising into buncombe. C p |