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Show A SUCCESS SECRET. There is a simple secret of selling success that, strange to stay, numbers num-bers or merchants do not possess. It consists of finding out what people want, and need, and then showing these prospective buyers how easily their wishes can come true. Sometimes, of course, a merchant would have to be a mind-reader to accomplish this, but in many cases it is .easy. For instance, housewives in fourteen four-teen different states have just been asked what labor-saving device they are going to buy next. Household washers led the list of answers. More than one-tenth, of the women are in the market for them. Consequenly, merchants who display washers and remind housewives through advertis-1 ing that they have them, are enabling women to gratify their strongest home-making desire and are aiding business for themselves. Of 3,000 women interviewed recently recent-ly in Quincy, Mass., 2,000 do their washing at home. Almost 1,300 of them own washers. Of eighty women questioned in detail, all recently began be-gan using them. Thirty-five put old machines into service again to save money and the others bought new ones, practically all for economy reasons. Merchants in Watertown, Wis., united on a recent Saturday to display dis-play washers in their windows and in operation on the sidewalks. They are not complaining about lack of business. busi-ness. Neither is any other merchant who connects up his selling and advertising ad-vertising with the economy and labor-saving labor-saving devices that are strong in every housewife's mind. |