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Show Why Do They Do It? Why do the most successful concerns increase in-crease their advertising during depressing times? How can large manufacturers spend more money for advertising, yet reduce the price of their product? If advertising doesn't pay, why do they use it at all? All large concerns have found that when business is poor the only way to cause it to improve is to advertise. In such times as we are now passing through people are looking for prices-low prices. The merchant with the lowest prices wins the trade. But he j must tell the people about his low prices because patrons do not like to ask the price of every item in a store after they enter it. j They want to know what they can buy at ! a store and what price they will be expected to pay, before they begin their shoppirrg tour. Your home-town newspaper offers you an ! economical way to deliver your message. Ml 1 I |