Brigham City Bugler | 1893-03-18 | Page 2 | When and How

WWW AM) MOW. Experienced advertisers, men who have made advertising a lifelong life-long study, declare that one of the most profitable times to advertise is during the dull times of February Febru-ary and March. This is their argument, ar-gument, which is good and sound: People do not buy but sparingly sparing-ly during this dull season, but they are, instead, laying their plans and deciding in their minds where to buy their machinery and summer supplies of all kinds that must be had in the spring when times liven up. Thus impressions made by judicious advertising in February and March will catch the spring trade.