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Show THIS MAN KNOWS Charles E. Blackell owns a store at Okanogan, Wash., a town of 1015 people, but he is declared to be the most successful merchant mer-chant in the entire state. Recently he spoke at a convention in Seattle, and he proved that he practices what he preaches. He also gave out the secret of his wonderful business success in a way that every merchant can appreciate and profit by. Here is his secret in his own words: ' There are many lines of publicity that the country store can use to advantage, but the one he can use to the best advantage is his home-town paper. I venture to say that if the money spent each year for fancy calendars and other knick-knack give-aways were invested I say invested, not spent or donated in carefully planned newspaper advertising, the actual net returns to the advertiser ad-vertiser would be ten times as great, to say nothing of the advantage the small-town paper would derive from the additional and much-needed much-needed revenue. And we know that as a business builder, it is without an equal in any town." |