OCR Text |
Show ! THE BEST THE FARMS PRODUCE By WALTER VV. HEAD First Vice-President, American Bankers Bank-ers Association I TTl.Tn.. 1 1 and business man In the country is interested in the farm from another anoth-er viewpoint than merely a place to raise farm products prod-ucts and livestock. live-stock. Above all Walter W. Head of the place8 where we can best bring up our boys and girls. Thousands of men and boys each year are flocking to the city. Clerks in the city are barely eking out an existence and they cannot expect to receive much more i'n th"? way of compensation. compensa-tion. But back on the farms are men working for a reasonable return, and in addition -they have their houses, the wonderful sunshine above in the daytime, the wonderful fresh air and all the things that the soil produces. pro-duces. The boy who Is raised on the farm will have an entirely different aspect of life and approach the various vari-ous problems with which he has to deal in later years in a different way from the boy who is raised in the city. In this period of unrest we are certainly cer-tainly vitally interested in rearing both on the farms and in the cities boys and girl? with the proper outlook out-look for the future, imbued with the belief that the activity in which they are engaged is, after all, something that will provide them bolh with the necessary things of life and with happiness. hap-piness. For inhappiness there is contentment, con-tentment, and in contentment in America there is safety for our institutions. insti-tutions. Every single banker should feel that the problems his farmer customers custom-ers have to contend with are not only the farmer's problems but his problems prob-lems as well. He should feel not only that the farmer must be prosperous so that he can deposit more in his. bank, giving the banker more to loan and thereby increasing his profits, but that also there is something which cannot be measured in dollars and cents. It is the thought of rendering such service to their customers regardless re-gardless of whether they are farmers, or men -working, in- the shops, or bla; business men of the cities that will bring not only prosperity but contentment con-tentment as well. The banker should take as his motto: "Who serves best profits most." j |