Show r Thrilling Beauty News (tam 4661 ot- - Liquid Shampoos! entOtV roomegoomr 1 4W t - -- ai ''''' 4 - i t" - t 1 ft - i ' - ' 7 ' i - - 7 ) :: 7 - : - '' - ' i ' - w 1 iora w ' IN wa 18 - - "- -- lory:- i t t -' 1 woe is the LUSTRE-CREM- E ''' 1 1 t I r' d ' t :re f favorite beauty shampoo of - i I i 4 out of 5 top Hollywood stars - ' - and you'll love it : - i 4j - ' ' ' r ! erLd‘ - - ' ' 3 2 - - ) IlTIJE FArimER :'-'- '''- ' A ' - ' 1 "Pr! ' " " :' ' Color by Technicolor ' 7 -- 1 : ' 4'- - - t '' I 4 ''''-' kss LAmu S4i 1 4 SHAMPO0 A ' - 10N - LOTeo ti IMES AllIFE7': 20th Century Fox Production " Lustitelittl-2 tam' g - ' et° 6e1g" ft ' 4: — ' N 4"41"441 ' )‘ - - - its new Lotion Form too! ' 't ' 1 0:4 '' I ':: ii 4 t in 1 ' - A i' : L r 1" e' ' 11 - :c BETTY GRAIL! Ir4410464 ' '" soya "Yes I we ' - Shampoo" When America's most glamorous women use Lustre-Crem- e NJo--w J!! Lustre-Crem- e Lustre-Crem- e a6CY ifiu Shampoo shouldn't it be your choke above all others too? Shampoo New Lotion Form! IACP14 lesi - take YOUr Choice CLI1 7 iie:Ttl et4011t14 arOg ' - 1 '‘ 4 r11 91 DRAMATIC Shampoo in new Lotion Form was tested against 4 leading liquid and lotion shampoos all unlabeled And 3 out of VOTED "BEST!' liquid sh?mpoo like this! Shampoo in new Lotion Form is much more than just another shampoo that pours It's a new creamy lotion a fragrant satiny easierto-use lotion that brings LustreCremt glamour to your hair with every heavenly shampoo! every 5 wointx preferred Lustre-Crem- e in butte-Cra- Rive it to Yerwo eti- 0t 4 m in new Lotion Form over each competing shampoo tested—for these important reasons: - 'cr it Lather foams more quickly! Easier to rinse away! Clrans hair and scalp better! Leaves hair more shining! Does not dry or dull the hair! Leaves hair easier to manage! Hair has better fragrance! More economical to use! e 41:v"a fiNti t2)14 "'Ars Famous Cream Form tit jars or tobes27e to $I (Big swam na 12) takeeuti I tOtiON tkomvii4r1 SI Lustre-Crem- e -- Op) vJ it Lustre-Crem- e t -- t - ' NEVER BEFORE—a Form dge 'i49 1 FOMLor new samous Of 6i "AMP ' New Lotion Form in handy botdes9 300 to III POW! IT ON—011 1:111MA IT ON! In famous Cream Form America's favorite cream shampoo And all its qualities are in the new Lotion Form Whiche will leave ever forrnrou prefer lanolin-blesse- d your hair shining clean eager to wave never dull or dry Lustre-Crem-e S- beauty-bringin- is g Lustre-Crem- new Lotion Form is the best liquid shampoo yet! Ac I 13 |