OCR Text |
Show 14 Lumber Continued from page three i .There is no way wc can set prices referring to his stores. "It's just a of matter putting your operating prices on top of price chain's 18 increases. Anderson said that although prices have softened in the last two weeks, they are firming up again and in some cases, the difference in pricing could be one car of lum- ber. Panic buying by lumber dealers and contractors has helped push up the price locally and nationally. When local builders have anticipated price increases, they which have panic bought has driven prices bananas. said Hansen. who account for about 30 percent of the market havent shown bitter reactions to the higher costs of lumber, Hansen said. Most are surprised, but that's just a natural reaction. If they bought every day they wouldn't be surprised." An employee of Sutherland Lumber, a THE CREDIT CARD SUBSTITUTE: rs, elf supplier, said consumers seem to understand the price situation because of its wide news coverage. A cautiously optimistic note on the near future price trend wras sounded by HanA lot of people are sen: sitting on big inventories and the mills have to move the lumber they cant sit on it. Restaurant sets opening for October The Brokerage Restaurant is expected to open next month in the David Keith Building to serve downtown lunch crowds and patrons of The Iron Horse. Principals Dick Webb, Frederick Coleman and Harold Caputo will assume the 2,000 square-foo- t space abandoned by Diamond Lils. The restaurant has obtained a license. The Brokerage will be managed by Caputo, who is already operating there in a limited capacity, serving food to Iron Horse patrons in a room adjoining the establishments. mini-bottl- e Owners of David Keith arc financing rcdecoration of the restaurant, to be completed this month. RESULTS. The commercials, the advertisements, the posters, even the sales clerks admonish you about the use of cash. Its gauche. You feel uncomfortable, almost embarrassed, without a credit card. They look down their noses at you. brochures and cajoling letters over Unordered, you receive in the mail weeky lavishly-printe- d important-lookin- g signatures telling you dollars are passe. But on the other side of the coin - so to speak - consumers who prefer to pay cash and avoid credit card interest rates have long felt penalized, actually victims of discrimination, because of their individualism. Now consumers are finding that holding out against the omnipresent credit card is paying off. Theyve found a substitute for Master Charge, BankAmericard and VISA. Its Masterchcque. By paying for items with plain, simple cash, (in the form of Mastercheques) an elite group of people arc increasing their purchasing power by five per cent on what they buy. Theres only a single requirement. They must be members.. .and must patronize members.. .of a fast growing organization called Masterchequc Exchange. Mastercheque is based on the concept that consumers and merchants join together to promote responsible spending. The idea, idealistically, is to help boost the economy and help stem inflation. Realistically, theres a reward to the consumer and increased business for the merchant. How does the system work? You apply to Mastercheque Exchange for membership. Receive an identification card and a merchant directory and information on where to obtain Mastercheques. Mastercheques are similar to travelers checks but with one distinct advantage, it literally pays you to use Mastercheques. For example, if you took $100.00 and exchanged it for Mastercheque you would receive $105.00 in Mastercheques. Mastercheques are accepted at full face value for all goods, products and services provided by participating merchants. Merchants then have the option of either using them at full face value with other merchants or depositing them at his bank for cash at the contracted advertising fee discount. Mastercheques are issued in denominations of $1.00, $5.00, $10.00, $20.00, $50.00, and $100.00. Mastercheque is constantly researching and seeking new ways to serve its members better, from the selection of the finest merchants offering the vciy best in goods, products and services to peace of mind and financial freedom. Members receive news bulletins describing the growing list of advantages and services that arc offered. Presently a consumer membership can be obtained by paying the annual fee of $25.00 plus a one-tim- e only registration fee of $25.00. FOR MORE INFORMATION CALL 272-523- 4 Hinckley Advertising, Inc. 300-Kearns Building Salt Lake City, Utah 84101 Telephone 364-211Full Service Agency All Media Member Utah Association of Advertising Agencies Look for our (fJVLATERCHEQUE agents in your area soon A 2 MASTERCHEQUE reserves all rights in the selection of participating merchants a 1 4 X I n |