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Show The Enterprise Review , October 20, 1976 Page 9b Codic Financial institutions have acted to ward off possible government regulation by establishing a Financial Advertising Code of Ethics. Developed by industry leaders from across the country, the code responds to the recent change in financial marketing. . Before, banks were mainly oriented toward commercial customers. But, recently, they have been inviting professional advertising people from other industries to market financial services. These new people tend to think of bank services just as they thought of soap or other consumer products. This new development has increased the possibility for false and misleading advertising, explained Michael Sullivan of Bank Marketing Association, Chicago, during a telephone interview. In January, 1975, a group of seven marketing managers from banks and one representative of credit unions began meeting to form what they eventually called the Financial Advertising Code of Ethics. Almost two years later they finished writing the first complete code. We plan to write more as the need arises, and to clarify what we have written, Sullivan said. Foundation of Integrity In the codes introduc- tion the authors stated misleading advertising is often destructive to an industry, and that if the industry permitted such advertising a legislative body might step in to force a change. They wrote that people working within the financial industry were best able to evaluate their own advertising and effect changes. And, they stated, Financial institutions have a special need for ethical advertising because unquestioned integrity is the foundation of all financial relationships. The most difficult part of the code to handle was can be no charge for statements, checks, or for the balance falling below a certain level. Also, there can be no tie-i- n requiring another kind of service (such as a charge card). Free services must, the code states, be an unconditional gift. No normal retail can be stated for price premiums being offered in exhcange for deposits. And no bank can claim it "pays the highest interest. It can no bank pays only say or We pay the more, highest interest allowed by dealing with the term free stated Sullivan. checking, We wanted to restore the free. word Free? What Constitutes The committee met that challenge by stating that when free checking accounts were offered by a bank, there must be no charge for those aspects which are integral parts of the service, That is, there A vast supply of energy resources and New County Licenses Geddes Chevron, 3695 Highland Dr.; service station. 13213-CenvLeasing of Utah, 545 E 4500 S.; leasing-auto- . 13106-Gal-e al 13231-Centu- constr. 13214-Chevro- HOW DO YOU COOK UPA GOOD AD? You need a good client. Like Marcel Oberlin. Proprietor of La Fleur client who encourages you to learn all you can about what he has to sell. (You may never see the kitchen, but we have.) A client who welcomes you back until you catch onto all the ingredients. It took a little time like but French cooking takes time when we got the recipe right, La Fleur de Lys went from a staff of fifteen to forty in five weeks' time. Sound appetizing? Call M. Oberlin or us about how we could put more appeal into your advertising. Our dish is success. 545 E. 4500 S.; fertilizer sales. 13225-- W 3560 S.; printing. 13226-Interwe- Marketing, st Q 3 O' ON u TIME-EVERYTIM- u(A 3 0 M Z o instats Q jLJ8S2 4 972-175- dQ now offers its rural setting two additional days each week. Enjoy French cuisine Ci M Wednesday through Saturday O M Brunch on Sunday and a O Basque style dinner Sunday evenings 5 a mSsQUICK PRINTING QUALITY jr. H SB (oH,if0H,i"179 W. 400 So. industrial 2290 So. Redwood w Q SERVICE Cam .F E 5 cu aM LOCATIONS Z w , ea 363-029- H H TWO OS s G WORK COMPLETED w V Trading Post, 4835 Highland Dr.; jewelry. 13244-Kim- O BOOKLETS n) ut SERVICE ENVELOPES LETTERHEADS FORMS LEGAL BRIEFS REPORTS CU Television - Radio - Newspaper Outdoor Direct Mail c, Pine Cone; BUSINESS CARDS W 364-211- 2 Styling Boutique, The, 7070 S 2300 E.; beauty salon. DEPENDABILITY QUALITY Telephone Gar- data processing. 13184-M- r & Ms. 544 & G Graphics, Inc., Inc. Software 7101 Systems, A sales-retai- l. Kearns Building 300-Salt Lake City. Utah 84101 House, 4715 S 4000 W.; donut investment, Refrigeration er Hinckley & I liggins Advertising, Inc. Showcase, ce 1659 W. 4100 S.; 13245-Don- 13235-Spenc- Hendrickson, 13242-Monro- c, 13243-Monro- store. al e de Lys. A field, Ut.; road chip & baloat Inc., 1470 E. 7000 S.; sand & gravel. service. Chemical Co. n 13240-Applian- or & Appii., 1869 W. Chateau Ave.; refridg & appliance Z, M nt y, 7582 S 2230 W.; janitorial work. Pet Center p S 3601 2700 W.; pet 279, 13233-Dockt- 441 Building Corp., Maryrose Dr.; bldg, 13238-Arlen- ry 13220-Oren- o Q opening-to-applica- self-regulator- pack items. 13230-T- . Aoki Landscaping Co., 4584 Suncrest Dr.; landscape construction. 21, McAfee Realtors, 4772 S. R Ed wood Rd.; real estate. 13234-Gener- 2M The threat of rising unemployment in the state has become less ominous as the labor market indicator stabilized, falling only one tenth of a point. The job ratio has been declining steadily since the end of August. The code is purely Sullivan stated. No industry groups have legal or. other means of enforcement. Business Licenses H Week Ending that the intended audience can reasonably be expected to understand. And features, terms or benefits must be presented in a manner that does not mislead either by what is stated or by what is omitted, the code states. of 5.6 percent for the same quarter. Even with an unemployment rate of approximately 6 percent, Halliday said, there are enough job openings in the manufacturing field to virtually eliminate all unemployment in the state. There are hundreds of top level manufacturing jobs in Utah, he said, the problem is there arent qualified machinists, electricians and generally qualified people to fill the openings. an abundance of raw materials have caused a steady increase in the number of manufacturing jobs within the state, says Robert E. Halliday, executive director of the Utah Manufacturers Association. Seasonally adjusted figures for the quarter ended Sept. 30, show an increase of 3 percent in the total of manufacturing jobs within the state, according to statistics furnished by Job Service. Actual figures (not seasonally adjusted) show an increase SERVICE o In short, the code stresses a financial advertisement must contain information Manufacturing Jobs Continue Steady Increase 9445 S 300 E.; sales- - freeze- - Seasonally Adjusted Labor Market Indicator Utah 1976 law. DEPENDABILITY SERVICE Phone 942-175- 1 for reservations. v |