Show - 5 ' "' :: TAAeaMZvg ' I i ' r: r 4(-7111 - --- ' v I ' ' i lic 0 t ziltgaliritOuitt Section i 1 March ' Sunday 1949 6 '') 1 -- l''' ' H i M Ill 11- 1 ' 1 1 1 11' :J 44 1 li-1:- ::i f ' :: ' 14man I L 401 0 1 - - Valentine By Dan ' t ': C fe"'""'''''' 1' ' i tat I )! k l P7 3 I - ' t - 4 - - jit"'-'- ' ' - in their laboratories breaking beakers flipping flagons and tipping test tubes in an all-oeffort to Make 'Salt Lake City men smell ' - t ''' - - ' i' ' -'- - - k I '' ' r- - &' - ' l ' ' I t l ' ' ''- 7 - -- t': pee'E2 ' i blended a beach- ' ' in Salt Lake - '' ' ' The new perfumes aren't being manufactured for the male with the wasp waist the limp wrist and the marcelled eyebrows sir! These new aromas are created for the Salt Lake male No '' '' - ' ' ' - ir--- - i - " i kt - 1 ' 1 ' it: ' k - : 't '4 - t t! t : - And the male scents make sense ' - :'1 Salt Lake City man around town won't dare appear on the street until he dabs a few whiffs of "19th Hole" or "Gymnasium No 2" behind his ears ! ' - their way—a head on the toiletry counters City department stores i- - - I 4 t Its the truth men—perfumes strictly for the male are making - : - In a few years time—if the perfumers have ''' - ' el5 better I ' $ ' VICIOUS campaign is now under way to smell up the American mfile Right at this moment a handful of American chemists are busy 7 ' -: ' - 1 ° - 1 kitierl't : being e ' ' - - - 17 : ' -' - n i For instance there's a male odor on the market these days that smells like wet leather Believe it or not but a few dabs of this potent liquid behind the ears or squirted gently on the undershirt and you smell like a walking suitcase 4 ': -- P'!"--- -- i 'Et'-t- ' ' ti- i - ' : - this leather odor is so powerful that any male sporting it on his person in or near the railroad station is in danger of being picked up bodily by a redcap and tossed into a baggage car It's that leathery It : " z' e 'N ' I '' : ' - ' - 1 l i 1 ff - :::1 - 1 e 1': ss t' '' L j ' e l - ) 9 t 9 e 1 - on the label 1 - -- - 1 I - VV - I Then there's the very popular odor of "fresh lumber" This perfume is blended to make a man smell something like a box of new sawdust !4 e k ( - -A : 'k - ALTHOUGII the manufacturer doesn't say anything about it - t ' ' 't! ' : SrfAtrf ! - E t i This odor has the tang of the woodpile the zest of a lumber mill In fact your friends will think you've got a batch of fresh wood shavings in your pocket when you stroll into the office with this behind your ears ' f 1 ' E ' ' t l ' t -- r I '' i I I r f - l i - r ' 1 ' e ' ' - fr- t t 4 - ' - J i we l E 1 E ' What they should do is to concoct scent a g I t Er!' -e ' ' t e i ' That's hew Richard (Rick)) Kahn fcch about the miniftrations of TIctla hie Red page 3 WAS a common sight this winter throughout the west where the wind blew free and the snow piled high to have great rotary snow d plows manned by rugged and frostbitten men chugging and blowing their way through great snow drifts to reach some isolated community or sorrie unfortunate family Wherever the snow plova or rotaries were found wherever rescue roads were being opened up usually following directly behind were carloads of rescue supplieg food medicines surgical and medical supplies being piloted by members of the Red Cross disaster volunteers For in the west's greatest weather disaster wherever a human being was involved Red Cross representatives were on hand to perform their common works of mere y—uncommon and sometimes heroic deeds but common enough to the American Red Cross page 4 WIIEN IT wind-tanne- the Inside page 2 Did You Hear the One About Get Your Picture in 5 —poge 6 SaTute Tribune —page CT051 home nursing student Your Contribution to This Group 7 page 8 of them approximate figure 88 last year 811 two bumea crashed arid burned at Delle Utah on the barren lands to the weat of crantaville Utah and many lives were boat and many more tv rani were horribly burned fl the same ' Helps You and Your Neighbor IN SPITE of sharply advanced costs and In spite of greatly increased demands for disaster services due to the rugged winter in the west and the disastrous floods in the midwest the preceding spring the national quota is leas than the previous year according to Frank Crow Salt Lake county fund chairman Thie waa made poasible in Salt Lake and throughout the state and the nation by rigid economy in operation and the time of aurpius funds acquired during war years and still uncomin services and supplies d I i Intermountain Color tbwvgrdpb by C4r1 The Red Cross Is Every Man's Insurance old page Plmort the first on the scene was the disaster relief corps of the Tooele county chapter of the American Red Cross Arid they were the last on the scene too most Of them working more than 24 hours at the grisly and gruesome task of removing charred bodies identifying the dead and aiding the injured Only a few tihort weeks ago when Stilt Lake county suffered from no as it has never suffered before word came that families were isolated at Kearns site of the former army camp that there were two expectant mothers some shortage of food and particularly baby food Red Cross supplies plus baby food flour and potstoes were transported In by ski teams In Idaho in Wyoming Nebraska and the Dakotas during the Big Snow of 1949 wherever road reacue crews were opening highways there too were members of the Red Cross volunteers wit h Forcer t for the humans In dim- ress E VERY month is Red Cross month for the Red Cross workers—but traditionally throughout the United States Match is Red Cross month for the public That is the month for the annual fund drive of the great congress-chartered mercy organization This month an estimated 2000000 Red Cross volunteers in 3740 chapters throughout the nation will begin the task of collecting $60000000 needed to continue the Red Cross services— disaster plus many others—during the coming year In the Salt Lake county chapter the 1010 fund goal is $98750 approximately the sum raised last year Throughout the rest of the intermountain west other chsplers are conducting simultaneous fund campsigns and mitted 000000 in 3954 domestic disaster °perationa In addition to Its major service! many others are provided by the Red Cross For Instance Bed CI-ooperatives go into soine of the schools to tench Red Cross courses in home nursing Mrs Edward IL Coltharp is such an instructor for the Salt Lake county chapter and her class is one of the moat popular among girle at the Grail-it- s bigh pchool wilelfgrgoolnIMPEZONIPIMMI I a r' Lkw 'Aiik- &bo&lk4A&ta'$ 1 BEING SICK ISN'T SO BAD think the idea smells! Books Art - ' lr bmnebitgrins Well that's the smelly truth about the new campaign to make Salt Lake males appeal to the nose a3 well as the eye Drama ' t One perfumer has created a perfume which has the aroma of a stable Needless to say the odor smells like the right end of the horae It's called "Mar land Hunt" and if you wear it you'll probably be chased home from work each evening by a pack of hstking hound dogs Joe Folsom E - red-face- Missing 1 0 You know old dollar bills have a money curioun smell nil their own—and it's beautiful It's a top aroma right next to the smell of bacon and eggs on Sunday morning With this perfume—let's call it "Smellybuck No 2" —a man could literally smell of money even if be didn't have a dime in his pocket You I ' that smells like the beautiful odor of Be Skiing - ' - le Then there's a mixture of tweed and snuff —this is for the type of fellow who makes a living posing for magazines with a dog at his feet and a highball in his hand Music re let's get back to the odors: on 9 ee 4 ' There's one on the market that smells like heather—two gentle dabs on the lobes and you smell like you spent the night out on the moors sleeping in a heather patch We'll a 1 ' per- k 1 - Ilowever the manufacturersof male fumery are missing a bet ' ' hard-fough- I -- - '1 d I'ersonally i e sil- And there has probably been many a long t battle in Salt Lake City and homes these past few weeks as loving wives try to sneak up on the old man to liquid his parts with just a dash of "Sir Galahad No 5" -- 4 t i But their wives are good customers Local women are beating a path to the perfume counters to buy scents with their 'husbanas' dollars BUT i' kts dust - ' 1 1 However I'm glad to report that Salt Lake men are shying away from the new fad with superhuman strength Salesladies at local perfume counters readily admit that Salt Lake men are cutting a wide path around the perfume counters thefe days It seems that most of the local buOilessmen don't give a hang about smelliWike a suitcase or a box of saw- hard-earne- - e r ve I New male perfumes are coming on the market every day Its really the new thing in toiletries p '''' - aiFAmAR A |